Site goals & audience

Compiled from the Site Goal setup interview for St. Francis by the Sea. Authoritative — prefer this over generic assumptions when writing or building for this site.

Who this site is for

Four overlapping groups: (1) vacationers visiting Salter Path, Bogue Banks, and the Crystal Coast looking for a Sunday worship home away from home; (2) local seekers in nearby Carteret County communities exploring church options; (3) current parishioners staying connected to parish life; and (4) newcomers curious about the Episcopal tradition and what to expect at an Episcopal service.

Primary goal

Grow visibility and visitor traffic for St. Francis by the Sea over the next 90 days, converting vacationers, local seekers, and Episcopal newcomers into engaged worshipers and newsletter subscribers (target: 10 new subscribers).

Geographic reach

Local — Salter Path, Bogue Banks, and the Crystal Coast of North Carolina, with seasonal reach to vacationers traveling to the area

Website type & positioning

Parish website for an Episcopal faith community

90-day targets

10 new newsletter subscribers in the next 90 days; steady growth in unique visitors, especially from vacation-related and 'church near me' searches; increased visits to Service Times, Visit Us, and Newcomer pages.

Content strategy

Publish several times per week with at least one anchor weekly post. Cadence mix: weekly sermon or reflection from the rector, weekly worship/service announcement, periodic posts highlighting parish life (outreach, music, fellowship), and seasonal content tied to the liturgical calendar (Advent, Lent, Holy Week, Easter, Pentecost). Optimize key landing pages — Service Times, Plan Your Visit, About the Episcopal Church, Newcomers — for local and vacation search intent. Promote newsletter signup prominently on the homepage, in the footer, and at the end of sermon/reflection posts.

Industry & expertise

Episcopal Church — A small-to-medium Episcopal parish in the Diocese of East Carolina serving a coastal community with significant seasonal vacation traffic. Ministry priorities include welcoming visitors, forming parishioners, and introducing newcomers to Anglican/Episcopal worship and theology.